Known to be the biggest Halloween celebration in Buffalo, the Witches Ball is produced by Buffalo Rising and features acts by musicians, actors, dancers, drag performers and other local entertainers. Spicy was tasked with creating an immersive art experience to fit the 2021 theme of “a bloody good time.” We worked with a group of eight local artists and several sponsors to create the Art Maze. The installation was designed to put a focus on local creators and provide party-goers with backdrops to use as part of their event photos. Attendees actively engaged with the murals by using them as selfie stations and proactively tagged both the artists and event which led to the creation of user-generated content throughout the night.