How We Work
The first step involves our team getting to know your business, your competition and your customers on a deeper level. This involves meeting with your team, conducting some research, doing customer interviews and getting to the core of how people see you now and how you want them to see you moving forward.
How We Strategize
With our discovery, our team will develop concepts and strategies that are unique to your goals. We will suggest and execute communication and marketing tactics and provide you with options to meet your long-term goals.
Branding
Brand Personality + Visual Design = Brand Identity
Branding and design go hand-in-hand. Logos, colors, fonts, voice and style guidelines are all important brand components that together communicate a vibe to your audience. Spicy not only helps you discover your brand identity, but helps you design content to activate your brand.
Digital
Standing out in the digital landscape
Businesses turn to digital platforms to communicate with their audiences and diversify their advertising methods. Now more than ever, having an online presence means more than just having a website and social media account. Analytics and engagement matter and we’re here to help you decode what it all means, starting with great content and delivering results.
Content
From video and photo to animation and 3D design
Capturing the moments that make your business special is the first step in telling a brand’s story. Videography and photography are powerful tools that get your audience closer to the action. This, along with animation, motion graphics, 3D design, and custom graphics, invites audiences to immerse themselves in your brand through memorable multimedia experiences.
Strategy
Strategy helps you make informed decisions, getting you closer to results
A solid marketing plan starts with research first – then, strategy. Taken into account is critical information like current and target audiences and previous utilization of marketing platforms and tools like social media, email, OTT/streaming, SEM, third-party reputation management (ie. Yelp, Google Reviews), PR and experiential/guerilla marketing. Spicy’s job is to discover where you are, where you want to go and how best to get you there.
