The Burchfield Visionaries was created to foster a lively community of art enthusiasts, boost membership enrollment and strengthen the community’s ties with the Burchfield Penney Art Center. We teamed up with the center to create a distinctive brand identity and social media toolkit strategically tailored to attract young and emerging professionals. Our collaborative partnership with the center was rooted in their vision of acting as a catalyst for cultural vitality and creativity in Western New York. By aligning with these values, we created content for the Visionaries membership program that emphasizes the fundamental principles of creativity and connection through art.