Branding Provoking Protopias began with developing a deep understanding of the theme. By delving into fashion forecasting and the earliest literature on Protopias, we were able to envision a future where social justice, sustainability and body inclusivity are addressed in fashion and beyond.

Moodboards created by fashion styling students became the main inspiration behind the presentation of the brand. Evoking notions of adaptation through fluid typography, reflection through metallic surfaces, and groundedness through an earthy color palette, the visual identity represents all that a Protopia embodies.